Choose the price
Review the home, relevant sales, competing listings, timing, and the reasons behind a possible price range.
Seller marketing plan
Good marketing starts before the home goes online.
The plan brings together pricing, preparation, photos, listing details, showings, feedback, offers, and communication.
From pricing to offers
Six parts of a complete marketing plan.
Prepare the home
Prioritize condition, access, presentation, documents, and the work that should be finished before launch.
Present it clearly
Use strong photos and accurate listing details that are written for the home—not copied from a generic template.
Launch the listing
Coordinate listing distribution, showing readiness, inquiry responses, and the first days on the market.
Review the response
Track showing activity and feedback, then decide which comments or patterns should influence the plan.
Compare offers
Look at price, financing, contingencies, credits, timing, and the buyer’s ability to complete the purchase.
Professional presentation
Help buyers understand the home before they visit.
Strong photos, a clear order, and accurate details make it easier for buyers to see what the home offers. The final media plan should fit the property and support the way it will be introduced to the market.
A clear next step
You should know what will happen before the listing goes live.
Start with the home, your timing, and the move the sale needs to support.